Polk County and Oak View Group, operators of Iowa Events Center, today announced a new 10-year naming rights partnership with Casey’s, the third largest convenience retailer and fifth largest pizza chain in the country, to rename the 15,000-seat multi-purpose sports and entertainment venue, Casey’s Center, effective on July 1, 2025. The Polk County Board of Supervisors will vote on the proposed new name at their scheduled meeting on October 22.
“The Board of Supervisors takes pride in the impressive accomplishments of the Iowa Events Center and Arena over the last 20 years and the substantial impact it has had on our community. We are thrilled to have Casey’s as our next branding partner for the arena,” said Board Chair Angela Connolly, Polk County Board of Supervisors. “They are a home-grown company with a footprint in all corners of our state. Their reputation for being a dedicated community partner is well known and exactly what we were hoping for in our next naming partner. Together, we, along with our operators Oak View Group, look forward to generating numerous unforgettable experiences in Casey’s Center over the coming decade.”
The 10-year partnership was executed on behalf of Polk County by OVG Global Partnerships, the sponsorship and naming rights division of Oak View Group that connects world-class brands with world-class live entertainment properties. This partnership with Casey’s to name the venue Casey’s Center brings together Iowa’s premier concert and sporting facility with a company which has called Iowa home for 60 years and currently employs 11,000 team members across more than 550 stores in Iowa.
The naming partnership marks the first for Casey’s. In addition to the Casey’s Center name, guests will soon be able to get the delicious, handmade Casey’s pizza along with other Casey’s branded snacks while attending events.
“As Casey’s grows and evolves, we are thrilled to share that Casey’s Center will be coming in July 2025 and we can’t wait to engage with our fans, guests and community in new ways. This venue holds significant importance for many across Iowa, the Midwest and beyond, and we’re grateful to be part of the popular sporting and entertainment events hosted here,” said Darren Rebelez, President and CEO, Casey’s. “We appreciate the partnership with the Polk County Board of Supervisors, Oak View Group, and the Iowa Events Center team, and we look forward to the exciting things ahead over the coming decade at Casey’s Center.”
Today only (October 21), Casey’s invites its guests and fans to celebrate this news with a $1 pizza slice available at Des Moines-area Casey’s locations when you make a purchase using Casey’s Rewards.
“This exciting partnership with the team at Casey’s brings together organizations that are laser focused on providing superior customer service and unforgettable experiences for our customers and fans,” said Oak View Group’s Chris Connolly, General Manager of the Iowa Events Center. “I would like to personally thank the team at Wells Fargo for their outstanding partnership over the past 20 years. Their vision and commitment to the Iowa Events Center was a catalyst in providing all of Iowa great entertainment opportunities. We would also like to thank our OVG Global Partnerships team for helping us secure Casey’s as our new naming rights partner.”
Over the past 20 years, the arena has become a premier destination in the Midwest with over 10 million guests. The most recently completed fiscal year, from July 1, 2023 to June 30, 2024 was a great year for live sports and entertainment at the Polk County venue with back-to-back sold out nights with Zach Bryan, Shania Twain and Fall Out Boy, an explosion of comedy acts like Adam Sandler, Katt Williams, Nate Bargatze and Tom Segura, and a sold-out basketball doubleheader with the University of Iowa men’s and women’s basketball teams.
Having just completed preseason games with the NHL and the NBA, the arena continues to book major acts for this coming year with upcoming concerts with Trans-Siberian Orchestra (November 14), Pentatonix (December 18) and Brooks and Dunn (April 24).
Wells Fargo, the original naming rights partner of the arena, opted not to renew its agreement when the contract expires on June 30, 2025.
